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SPOTLIGHTS

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NEWS

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    Meng Zhu headshot
    Date: Aug 22, 2025 -
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    May 2025: Marketing Monthly Update
    Date: May 12, 2025 -
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    An illustrated classroom scene shows a diverse group of college Â鶹´«Ã½ using AI tools. Some Â鶹´«Ã½ use laptops and tablets, one wears AR goggles, and a glowing orb labeled "AI" sits on the desk. A female professor stands behind them, smiling and engaged. A chalkboard in the background displays a neural network diagram. The illustration uses a warm, retro-inspired color palette.
    Date: May 02, 2025 -
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    Paul M. Herr, professor of marketing in the Pamplin College of Business at Virginia Tech. Virginia Tech photo.
    Date: Apr 23, 2025 -
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    Group photo of attendees at the research awards ceremony. Photo courtesy of Andy Santos for Virginia Tech
    Date: Apr 16, 2025 -

Our Vision

Charles Schwab Financial Planning Suite, Classroom, Class, Learning, Lecture, Listening, Teaching, Derek Klock, Associate Professor, Pamplin College of Business

Teaching in the Finance

Learning

Student Learning

We continue to consistently conduct and release new research built out by our faculty and Â鶹´«Ã½, in a widely diverse set of learning objectives and exploration areas.

Chris Zobel, Professor, Pamplin College of Business, Business Information Technology

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Research

Innovative Faculty

Our innovative faculty actively invites Â鶹´«Ã½ at all levels - graduate and undergraduate included - to participate in, lead, study, and observe research throughout their careers as Â鶹´«Ã½.

MGT Â鶹´«Ã½

Involvement

Marketing Student Organizations